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This morning, my mobile phone died. It’s a Smart phone, I’ve had it for a couple of years now and I’m three months away from being able to upgrade it. Thankfully I had backed up the contents on an external source. But it does connect with my calendar on Google, meaning I can make appointments on the go, and always know where I’m supposed to be.

It’s so annoying how reliant we’ve become in recent years on this technology, and how much built-in obsolescence there is with it – we are always being forced to upgrade.

I spent ages on the phone trying to talk to my provider, to no avaiil. So I called the nearest store, who recommended I come in so they could try and help me. On arrival, the ‘help’ was simply to borrow their phone and call the provider as they needed permission to upgrade me early from the provider directly, despite being in the shop, they couldn’t do it themselves.

As I was now an ‘upgrade’ I was immediately connected to the Sales Team, who tried hard to sell me the deals they claimed they had negotiated specially for me (and of course I was in the shop and standing in front of the same offers being advertised). By now, I had been engaged in trying to sort this out for about three hours and was being offered a decent deal, but for a phone I knew nothing about and whether or not I really needed everything it had to offer. 

I took a deep breath, and counted to ten. During that time, I was able to think about alternatives, how I might be able to get round this problem for a while, and save myself some money in the process. I then told the Sales Team I didn’t want to proceed. I want time to research all the options, to get the best deal possible, and get the right phone for me. 

Ten seconds. How often in today’s busy world do you make snap decisions, that with hindsight you wished you’d thought about for longer and made a different choice? 

Ten seconds. It’s all it takes to command your response, to find and consider other options, and choose a different course of action. 

If you’d like to find out more, call me on 01386 701591 or email